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Letter from Paolo Repetto

I was born and raised in Alba, in a region where some of the best wines in the world are produced. I studied at the Institute for Enology in Alba, one of the most prestigious institutions in Italy that numbers among its alumni many of the most prominent Italian wine producers and this certainly inspired my passion for quality wines.

I have worked in the wine business since 2000, but when I started importing great French wines into Italy in 2007, through n├ęgociants from Bordeaux, my perspective of the wine trade changed completely. Their method was unlike anything I had ever seen in Italy: all the best vintages of the greatest wines from Bordeaux, the rarest formats, were kept in original wooden case and in perfect condition. Since then, my mission has been to create a reality similar to that of Bordeaux with its famous n├ęgociants, in order to provide professional wine traders and private collectors with access to the most famous Italian wines. I have always believed that Italian wines deserve recognition and should be made more easily available on the world market for wine enthusiasts and investors.

Starting in 2010, my project began to take shape. Purchasing directly from the producers and sourcing important private wine collections gave me the opportunity to offer, at competitive prices, some the best vintages of the most famous Italian labels, even in large quantities and original wooden cases, to importers and wine traders from all around the world. Until a few years ago this process was quite complicated. As I traveled around Italy, I felt like a young explorer in search of hidden treasures visiting the cellars of the most important Italian collectors, in a continuous attempt to persuade them to sell me the wines they had kept hidden away for so long.

Within a few years, basing my business on the principles of competence, professionalism, fairness and transparency, and thanks to all those who believed in my work and vision, Vinifera has now become a real reference for fine wine. In 2013, I wanted to give this same opportunity to private customers, by allowing non-professional wine traders to buy the most sought-after Italian wines, and finally in 2014 with the opening of a new online store.

New perspective, but same principles:
- Only great wines from the best vintages;
- Bottles and cases kept in top conditions;
- Fair prices;
- Simple and clear information;
- Great customer satisfaction;
- Pre and Post-sale assistance.

I would like to share with all my clients, whether great collectors or simply wine enthusiasts, my love and passion for great Italian wines. The world's attention to fine wine from Italy is continuously growing, along with the quality of the wines. I hope that in Vinifera you will find a reliable partner to build your knowledge and create your own collection of Italian fine wines.

Be Italian!

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