by Paolo Repetto / 20 November 2014
Sassicaia is the 3rd most powerful wine brand in the world
In conjunction with The Drinks Business, Liv-ex has released the 2014 edition of the Liv-ex Power 100 – our annual list of the most powerful brands in the fine wine market.
The Drinks Business’s report on this year’s Power 100 is available in the current Hong Kong edition and will be published in the UK edition at the beginning of December.
Key findings this year:
Buyers have been broadening their tastes and looking for value beyond Bordeaux. Wines from regions such as Italy, California, Australia and the Rhône have seen increased trade and price rises. Consequently, brands from nine different regions feature amongst the 20 most powerful fine wines this year. This is unprecedented in the nine years of publishing the Power 100: only four years ago, 18 of the top 20 came from Bordeaux.
Pavie took the top spot, making 2014 the second year in a row that the brand at the top of the list has not been a First Growth or DRC.
Sassicaia ottien an extraordinary result, finishing in third place among the most important wines in the world according to the classification Liv-ex.
2. Cheval Blanc
5. Haut Brion
7. Mouton Rothschild
Founder of Vinifera, since 2005 he works in the international business of fine wines.
In 2017 he founded Italian Wine Asset, the first Italian specialised entity for consulting on buying and selling Vineyards and Wineries.