by Vinifera / 24 August 2019
Dom Pérignon limited edition by Lanny Kravitz
Lenny Kravitz’s creativity spans genres from music to acting and photography.
His own studio, Kravitz Design, creates remarkable interiors including luxury hotel suites and private residences in California and Brazil; he has designed a camera for Leica, a chandelier for Swarovskiand a watch for Rolex.
Now, in his role as creative director of Dom Pérignon, the category-defying musician is launching three designs, aimed at “elevating the ritual of drinking Dom Pérignon, that would bring people together”.
Limited edition 75cl bottles of Vintage 2008 and Rosé Vintage 2006 feature hammered-gold on the champagne house’s shield-shaped label.
The effect of the precious metal, distressed and luxurious, funky and sophisticated, brings a hip new perspective to a heritage brand.
Playing with the theme of reinvention and transformation, a case created for the Vintage 2008 magnum, clad in a texture inspired by snakeskin, also becomes a candleholder. The architectural, modernist lines of the box make a delicious contrast to the velvet lining inside.
The artist’s music may be impossible to pigeonhole, but, from the evidence of the Dom Pérignon pieces, his design can safely be filed under “opulence with edge”. One can imagine that the sight of these deeply cool designs has got the corks popping at the historic champagne house.
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