With 12 million bottles produced each year, Masi is one of the largest wineries, as well as one of the most important, in Valpollicella area. It can also be considered one of the companies that have contributed most to the Veronese wines' achievement. of an international success.
Despite its size, Masi has managed to maintain its family-run nature, and is still owned by the Boscaini family.
The name of the company is not that of the family, but that of the first vineyard owned by the winery. Vineyard whose grapes are used for the production of wine since the end of 1700.
Today the estates of Masi Agricola are not limited to a vineyard but have expanded to many hundreds of hectares of vineyards, not only in Valpolicella, but in all the wine regions around Verona. Furthermore, some vineyards in Argentina have recently been purchased, where, after various attempts, varieties of Veronese grapes have been planted - more precisely the Corvina - with the aim of creating wines of international style using the most traditional Valpolicella grapes.
In spite of the long tradition, Masi puts a lot of energy and efforts in research and technologydevelopment applied to vine growing and oenology with important collaborations with agronomy faculties of various universities and scientific research institutes. For example it was Masi that funded the studies on Corvina DNA, that discovered the complex mechanism that trigger the development of aromatic substances during the drying (Appassimento) for the production of Amarone.
This focus on research and development applied to traditional products brought to the creation of Masi Technical Group, a team of agronomists, wine makers, etc, that collaborate in the creation of Masi famous wines.